EU Representative (EU-REP) GPSR

If your business is located outside the European Union (EU) and sells products to EU consumers, you are legally required to appoint an EU Representative (EU-REP, EC-REP, CE-REP). This applies to all businesses, from large manufacturers to small-scale sellers, independent creators, and marketplace vendors on platforms like Amazon, Etsy, TikTok Shop, Temu, Shopify, Wish, eBay, and more.

Complico Consulting offers specialized EU-REP services designed to help businesses navigate these compliance requirements seamlessly.

Who Needs an EU Representative ?

Any business selling consumer products directly to customers in the EU—whether through online marketplaces, crowdfunding platforms, or direct import must comply with the General Product Safety Regulation (GPSR) (EU 2023/988) and other applicable regulations.

This requirement applies to:

• E-commerce sellers and dropshippers shipping from outside the EU
• Importers and distributors bringing products into the EU market
• Small businesses and independent creators using platforms like Amazon, eBay, Etsy, Tindie, Temu, AliExpress, Shopify, TikTok Shop, or Wish
• Companies selling CE-certified products that require additional compliance oversight

What Does an EU Representative Do ?

Complico Consulting acts as your authorized EU-REP, ensuring compliance with all applicable EU product safety laws. Our key responsibilities include:

Authorized Representation

• Officially appointed to represent your business in the EU for compliance matters.
• Serves as the primary point of contact for regulators, market authorities, and customs officials.

We are headquartered in Ronneburg, Germany, where Complico Consulting GmbH operates as your EU Authorised Representative and Responsible Person to ensure full compliance with the EU General Product Safety Regulation (GPSR).

Compliance Documentation & Recordkeeping

• Maintains technical documentation and compliance records for at least 10 years after your product is last marketed.
• Provides required documentation to EU authorities upon request.

Risk & Safety Management

• Evaluates product risks and ensures regulatory compliance.
• Reports safety concerns, recalls, and incidents through the EU Safety Gate platform.

Labelling & Market Access Support

• Ensures that your product labels meet EU language and compliance requirements.
• Provides guidance on product markings, including CE labels where applicable.

CE Compliance for Regulated Products

For products requiring CE certification, we offer additional oversight:

• CE Compliance Representation: Acts as your CE compliance contact for EU authorities.
• Technical File Management: Maintains CE compliance records for regulatory audits.
• Risk & Incident Reporting: Manages safety notifications and recall obligations.

Get full EU compliance with our GPSR certification package: Includes EU representation, product risk assessment, technical documentation, and labeling guidance for a one-time fee with no subscription. Ensure your product meets EU regulations and is marketplace-ready.

What’s Included in Your Certification Package

Our GPSR certification package provides a structured and comprehensive path to ensure your products meet EU safety standards and marketplace requirements.

1. Initial Setup and Representation
   • Authorised Representative Appointment: We act as your official EU Representative, handling regulatory obligations and representing you before EU market surveillance authorities.
   • Registered EU Address: We provide our official EU-based address in Germany to be listed on your product labels and documentation as required under EU law.
2. Compliance Assessment and Planning
   • EU Standards Identification: We determine which EU safety and labeling standards apply to your product based on its category, materials, and intended use.
   • Product Risk Assessment: We assess potential product risks, integrate findings into your labeling strategy, and provide long-term compliance consulting.
3. Documentation and Labeling
   • Technical Documentation Management: We prepare and maintain necessary documents, including risk analyses, safety assessments, test reports, Bills of Materials (BOMs), and compliance declarations.
   • Traceability and Labeling Guidance: We guide you on mandatory labeling elements such as CE marking, manufacturer/importer contact info, safety warnings, age restrictions, and recycling symbols.
4. Certification and Marketplace Readiness
   • GPSR Certification: We provide formal proof of compliance required for Amazon and other major marketplaces.
   • Marketplace Compliance Support: We guide you through the specific compliance checks and product listing approvals for platforms like Amazon, eBay, and Shopify.
5. Ongoing Compliance and Market Surveillance Support
   • Surveillance Assistance: We handle inquiries from EU market surveillance authorities, provide support during inspections, and assist with corrective actions if needed.

How It Works

• Submit Your Product Details: Provide key information about your product’s category, materials, and intended use.
• Consultation & Compliance Roadmap: Receive an expert assessment and a detailed plan for meeting EU safety requirements.
• Certification & Compliance Support: Work with our team to finalize documentation and achieve GPSR compliance for market entry.

Download our GPSR checklist for a step-by-step guide to ensuring your products meet EU safety, labeling, and documentation requirements. Stay compliant and successfully navigate the EU market with Complico Consulting.

Learn More About GPSR:

1. Official GPSR Regulation (EU Lex): General Product Safety Regulation (EU 2023/988)
2. EU Safety Gate (RAPEX): EU Safety Gate – RAPEX Alerts
3. European Commission - Product Safety Overview: European Commission: Product Safety Rules
4. CE Marking Guidelines: CE Marking Implementation Guide
5. Blue Guide on EU Product Rules: The "Blue Guide" on the implementation of EU product rules