Selling on eBay has changed. If you are a non-EU manufacturer or a cross-border seller targeting European customers, "business as usual" is a thing of the past. As of late 2024 and moving into 2026, the General Product Safety Regulation (GPSR) and Regulation (EU) 2019/1020 have made one thing crystal clear: No EU REP Authorized Representative, no sales.
At Complico Consulting GmbH, we specialize in helping international sellers navigate these complex waters. In this comprehensive guide, we’ll break down why eBay is cracking down on listings and how an EU REP Authorized Representative is your ticket to a secure, scalable business in Europe.
What is an EU REP Authorized Representative ?
An EU REP Authorized Representative (often called an EC Rep or Responsible Person) is a legal entity based within the European Union that acts as a liaison between a non-EU manufacturer and national market surveillance authorities.
Under the new GPSR (